Be an authority and get noticed by Google. If Google trusts that you’re an authority on a topic, then they’ll direct online users to you–for help. But first you got to build trust with the big guy.
Do you know what it means to be an authority?
Think of authority figures in your life. That could be a coach, a minister, a lawyer, a teacher, a parent, a police officer and if you think about it, each has the power to influence you through actions and words.
An authority holds power and trust in the eyes of an audience.
The audience, people looking for solutions to a problem, depend on the person in authority to give solutions, direction and help.
The audience, in this case, are seniors and family caregivers. I want to engage, connect and influence them through online content.
The kind of content that shows them exactly how to solve problems, answer questions and gives clear direction on what to do next. You can read more on what authority means here.
That’s my goal here online at Carebuzz and soon… Carol Marak dot com. To be a senior care content marketing authority for senior care businesses (like you, perhaps).
So, how does one become “a senior care authority?” Well, in a nutshell:
Create an editorial calendar of needed topics and subject matter for seniors and families. Then write the articles, blog posts, email newsletters, press releases and other content that answers the audience’s questions around tough concerns. And I don’t mean fluff content that you’ll see online (most of the time).
But the kind that digs deep into dark corners where dust gathers and sits there for a long time ’cause we don’t know what to do with it.
So, how do I know what those are? I don’t (well, I have a good idea.) But, I’ll find the experts and topic authorities who do. We’ll have an interview or they’ll write a post giving the audience answers they’re looking for (in the pesky dark corners.)
That can include senior housing: costs of assisted living, how to pay for it, when to know its time to move, differences of assisted living, nursing homes and aging in place at home. That’s a very small and benign preview.
The content then wraps around a great resource for adults looking for care and a place to live independently and safely.
That’s what will be delivered.
The best part–I’m working with an online assisted living brand and together, we’re going to be the AUTHORITY on senior care and assisted living. Period. (More on them soon.)
We’ll build a huge following.
The fun part (for you) is I’m gonna show you exactly how we reached AUTHORITY status! Lucky you. Lucky me, if you join us on the journey. Ah, come on. I promise we’ll learn a lot together.
I know you haven’t heard from me in a while. That’s because I’ve been milling around behind the scenes. But I’m back!
I won’t bore you with where that was and what I’ve learned, at least not right now. But maybe in the future.
At this moment, I want you to know that I’m here.
Maybe, through this journey to become a senior care authority and advocate–you’ll get glimpses into how you too can do just that.
So, my burning desire to be a senior care advocate is flaming. If you follow me, I promise not to burn you.
This post kicks off my series – my journey to the senior care advocate world through building authority. Hope you join me. Hope you learn. I know I will – just did.