Content that Seniors and Caregivers Want
How to Create Content that boomers, seniors and family caregivers want and need! Do you know? “Probably, after all we sell to them everyday!” Right? Knowing what online customers want from content is a tough one and the first key is to acknowledge that you probably don’t know. There are a couple of ways of filtering through information and getting to what your customers’ goals are. Here are a few suggestions:
1. Do user research because you need to understanding their perspective (where they’re coming from), if they’re talking to your competitors and what messages will convert. The good news is you will be able to tell what content users are most interested in. First place to start is looking at your web analytics.
Metrics to include:
- click throughs
- page views
- site visits
- unique visitors
- conversion rates
- bounce rates
- visitor loyalty and how recent they came to site
I use Google analytics for my website/blog. It’s loaded with a lot of information on visitors, traffic sources and how many views a page or blog post has received during a specific period of time.
2. Perform Google search ranking research using the keyword terms for the content. Where is the content showing up on the page rank? It seems I’m constantly doing search rankings on my content. It’s a good way to validate if online users are finding the content too.
3. Another metric I keep an eye on is social media. I use an application called Hootsuite – it tracks all re-tweets and shows me the most popular content – receiving most clicks.
This is a good place to start when researching user goals and to get an understanding of what they want.
To learn more about what I do click on help content stand out and engage with seniors & family caregivers.





