Seniors from the age of 50 to 80 are behaving differently from their aging counterparts in previous decades. We also believe we are at a younger age than we really are. For example, I feel 40 (whatever that means) yet I’m 58! Just the sound of that number makes me cringe. Most people I know who are this age don’t feel it either.. or look it for that matter.
We enjoy traveling and buying high tech gadgets. Ginger, my friend in California who is (age) 66, is on a 6 month tour of the world… traveling alone. This very moment, she is in Australia. Ginger carries with her a small laptop so that she can blog on her travels and post photos. I know my Mother would never consider traveling to a foreign country at the age of 66 much less alone.
It’s interesting to read how advertisers and marketing companies are “getting it”. No longer do they see us as living sedentary lives.. waiting to get elderly. Today the marketing dollars expand to target baby boomers.. even the older generation because we don’t live sedentary, frugal lives anylonger. Targeting younger consumers has lasted for decades, fueled by perceptions of them as being more likely to try new products and change brands and to spend almost every penny they make.
Laurie Clemens, rider services marketing lead at Harley-Davidson in Milwaukee, sums it up very well.. “These are people who are changing their lives, doing things they’re passionate about, we want to connect with them.” Read the full article here.. Tailoring Messages to a New Audience: Wrinkled Baby Boomers.
It’s all about customer service on Twitter.. not so much selling… although Twitter is a great forum to push out marketing content. Here is a video (see below) on Alaska Airlines’ strategy on Twitter. For them it’s not just selling and advertising their airlines, travel discounts and places to go on vacations.. Alaska Airlines wants to focus on customers.
Focusing on customers - what they want - what is important to them. Listen and watch this video on how coordinating a Tweetup for Alaska Airlines’ customers created a digital word of mouth that got people talking and appreciating the airlines even more. In this exclusive interview with SimpliFlying.com, Elliot Pesut of Alaska Airlines details their Twitter strategy, and talks about the recent Tweetup they had in Seattle.
So, next time you are thinking through a Twitter strategy, you might consider a TweetUp that focuses on your customer.. having fun, learning something new or simply seeing you, the vendor/supplier as a real person… it’s about being transparent.
TweetUps - What’s it all about?
How to Organize a TweetUp
Organizing the Tweetup: DO
1. Utilize your Twitter network as a way to drum up support, help and ideas.
2. Actually visit the venue.
3. Plan for more people to show up than you think.
4. Ensure a few core people/speakers are at the event.
Just read a new study published by the Pew Internet Organization. This report talks about the extent of social isolation in America. A widely-reported 2006 study argued that since 1985 Americans have become more socially isolated, the size of their discussion networks has declined, and the diversity of those people with whom they discuss important matters has decreased. In particular, the study found that Americans have fewer close ties to those from their neighborhoods and from voluntary associations.
The rise of internet and mobile phones as one of the major trends that pulls people away from traditional social settings.. read Social Isolation and New Technology.
Free program is meant to help safeguard those with memory impairments and cognitive brain disorders
Mayor Scott Avedisian and representatives from MissingPatient.com announced today the city’s participation in the free program and encouraged qualified residents to enroll. They were joined this morning by members of the city’s Human Services, Police and Fire departments.
Founded by Rhode Islander Timothy Holmgren, MissingPatient.com helps caregivers, medical professionals, public safety personnel and others to find missing loved one(s), such as those suffering from Autism, Alzheimer’s disease or any other cognitive brain disorder. Some have likened the system to the “Amber Alert,” a nationwide system for missing children. MissingPatient.com is now available through statewide agencies in several places, including Florida, Ohio, North Carolina and Texas, though Warwick is the first municipality to offer the program directly through its police department and senior center.
To Our Veterans and Active Duty Armed Forces! My heart of gratitude goes out to you! Thank you!
This U.S. holiday stretches back to the end of World War I and commemorates the nation’s thousands of combat veterans who fought in the service of their country.
Did you know that there are 23.6 million military veterans in the United States as of 2007?
Learn about the experience of veterans after returning home from war.
