Conducting Keyword Research

The first step in conducting Search Engine optimization is to determine what keywords your potential clients and employees might be using. By the term “keyword” we include both search terms of a single word as well as “keyphrases” of two or three words. It’s equally important to remember to “localize” your search terms.. using the “city” or “state” your service area covers.

It’s a good idea to focus on at least five or six keywords, but no more than a dozen. When you get rolling, you may want to extend this to addtional keywords.

There are 4 steps to this keyword research process. We will go over these 4 steps in our next post.