Marketing Senior Services

Before Carebuzz.com and WorkingCaregiver.com, my career was embedded in high technology. Not so much like it exists today. It goes way back to the conception of PCs.. desktops. Maybe many of you don’t remember back then or maybe you weren’t here, but my point is… we’ve evolved.. technology that is.

When helping care for my own parents, I was pretty amazed at the marketing mechanisms most companies in the health and medical industry used in order to get visibility and referrals. Since I was a long distance family caregiver and working full time, of course I used the Internet to do a lot of research on mom and dad’s health, help at home, and aging information.

Back in the early 2000’s when researching for elder care help, there was a lot of information but not well organized so, I developed WorkingCaregiver.com.  Today it still exists for families seeking local elder care. But out of marketing WorkingCaregiver.com, I was shocked to see how most providers of senior services marketed to adult children of elders. Actually, didn’t market to adult children of families!! The health, medical, and senior care industry… to this day market to one another!

Hey folks, marketing has evolved!

So, what’s wrong with that picture? If you are a Senior Service Provider, that’s a good place to start because it’s the doctors, hospitals, and geriatric clinics who are closest to the “sick” elders needing care. But let’s step back a moment… and ask yourselves this question… who is doing the primary caregiving for our older adults? Who do you think?

Out of that question Carebuzz.com is born.. helping evolve marketing providers of senior care to adult children using the web.