Marketing Tips for Senior Providers

When we first started working with home care, home health, hospitals, long term care, reverse mortgage companies several years ago, we were surprised! The first thing that we noticed - most providers of senior care services did not recognize the need to be visible on search engines.

Some providers purchased Googe Adwords which can be helpful. But the most part, they had a website.. and did not market it. I guess the reasoning is “we have a website and that should be enough”. So, is it?

Good questions to ask yourself when asking whether you need more search engine visibility:

1. Do a Google search on “your company” industry keyword term, add your local city, and click the search button. For example, if you are a home care agency, the keyword search would be home care, senior care, elder care, at home care, and then add your local city; home care chicago. Do your competitors show up on first and second pages of Google? If they do and your website is not found in the first 4 or 5 pages, then you (obviously) need more visibilty.

2. Do a little research, on the web, on “users on the web” - this will give you information on the number of people using the Internet.

3. Go to this site https://adwords.google.com/select/KeywordToolExternal - and do a query on your industry and local city, i.e. home care chicago and see how many users are searching on the Internet for that keyword term.

I just did a query using the above tool on the term home care chicago - guess how many people in November 2008 searched that term? 3600!!!

You may not even realize just how many people are looking for you on the web.