January 15, 2010 |
Posted by: Carebuzz |
Posted in: Online Help, Senior Marketing Services |
Tagged: business internet marketing, senior care marketing —
Strong Online Presence for Senior Market
When reaching buyers of senior care products, a strong online presence is of high importance. In a recent article published by Entrepreneur.com, writer Mark Willaman outlines the importance of providing online content that clearly states who the company is and that addresses their unique selling points. However, traditional marketing tactics, such as print advertisements, sponsorships, or trade show exhibitions, are still crucial methods when attracting the senior care market.
Research illustrates how these marketing approaches are still useful when targeting seniors, as well as online sources such as webinars, search marketing campaigns, white papers, and byline articles. Yet, acquiring a strong online presence proves to be more effective when reaching the elder care market. Not only does the Web provide customer with product information and services, but gives the opportunity for the company to position its culture, standards, and expertise.
Carebuzz delivers online marketing services to the providers of the in home care industry. For more information send an email to Carol Marak, Founder - carol@carebuzz.com.
Source: Entreprenur.com
December 10, 2008 |
Posted by: Carebuzz |
Posted in: Interviews, Senior Marketing Services, Why blog? |
Tagged: blogging, business internet marketing, social media for businesses —
Carebuzz continues the interview with Mr. Jack Halpern, MPS and a Licensed Nursing Home Administrator in New York and New Jersey. Mr. Halpern has held several key leadership roles during his 30 years in the Nursing Home Industry. These included administrator and executive management, supervising, housekeeping, and building services. MyElderAdvocate.com
Inquiring minds want to know how blogging and “other social media tools” are working for Mr. Jack Halpern…
Carebuzz: How is blogging working for you? Is it meeting your expectations?
Mr. Halpern: I heard about blogging about three years ago. I decided to use my blog to establish myself as an expert, which I am (no modesty in this area). It took me a long time to establish my blog. My blog has been visited by 425,000 people over 2 years.
Last week my blog was listed on the NY Times Online page as a resource by Jane Gross. I have not made any money on my blog as yet. That will come.
