Strong Online Presence for Senior Market

When reaching buyers of senior care products, a strong online presence is of high importance. In a recent article published by Entrepreneur.com, writer Mark Willaman outlines the importance of providing online content that clearly states who the company is and that addresses their unique selling points. However, traditional marketing tactics, such as print advertisements, sponsorships, or trade show exhibitions, are still crucial methods when attracting the senior care market.

Research illustrates how these marketing approaches are still useful when targeting seniors, as well as online sources such as webinars, search marketing campaigns, white papers, and byline articles. Yet, acquiring a strong online presence proves to be more effective when reaching the elder care market. Not only does the Web provide customer with product information and services, but gives the opportunity for the company to position its culture, standards, and expertise.

Carebuzz delivers online marketing services to the providers of the in home care industry. For more information send an email to Carol Marak, Founder - carol@carebuzz.com.

Source: Entreprenur.com

Where are you spending your marketing money?

In the past, most senior care and health care companies have been spending marketing dollars on yellow page ads, print ads, and direct mail pieces. For the new year, 2010, ask.. is this a good place to spend my hard earned money? Inevitably, the results are inconsistent and ineffective.

We will look at other options that’s gaining attention.

Here is one that most senior care providers must continue with and that is local community networking & marketing to health care professionals in the aging industry. Why? Because you will reach the influencers of those purchasing senior care services. Who are the influencers?

Family Caregivers

Physicians

Nurses

Social Service Agencies

Geriatric Case Managers

Pharmacists

Hospital Case Managers

Rehabilitation Centers

Physical Therapists

Investment Advisors

Elder Care Attorneys

..the list grows but you get the idea! But how is the best way to reach these influencers? Face-to-face meetings is one way. Is it efficient and the best use of your time and marketing dollars? Probably not. Instead why not build a database of email addresses and send them a newsletter or whitepaper that’s useful. So, what would that look like? Think about it. What is useful to your organization? How can you help your staff become more effective? Through questions like these.. you will find answers. But you want to make that marketing piece so appealing that your readers will refer to it over and over again. If they do that, surely you’ll be remembered in time of need!

For example, think about creating a useful document that contains local resources. How many senior providers and caregivers could use a local resource guide that’s easily accessible?

We’ll continue this conversation in a day or two, so please come back for more creative and effective marketing ideas.