Twitter Strategy - Do a TweetUp
It’s all about customer service on Twitter.. not so much selling… although Twitter is a great forum to push out marketing content. Here is a video (see below) on Alaska Airlines’ strategy on Twitter. For them it’s not just selling and advertising their airlines, travel discounts and places to go on vacations.. Alaska Airlines wants to focus on customers.
Focusing on customers - what they want - what is important to them. Listen and watch this video on how coordinating a Tweetup for Alaska Airlines’ customers created a digital word of mouth that got people talking and appreciating the airlines even more. In this exclusive interview with SimpliFlying.com, Elliot Pesut of Alaska Airlines details their Twitter strategy, and talks about the recent Tweetup they had in Seattle.
So, next time you are thinking through a Twitter strategy, you might consider a TweetUp that focuses on your customer.. having fun, learning something new or simply seeing you, the vendor/supplier as a real person… it’s about being transparent.
TweetUps - What’s it all about?
How to Organize a TweetUp
Organizing the Tweetup: DO
1. Utilize your Twitter network as a way to drum up support, help and ideas.
2. Actually visit the venue.
3. Plan for more people to show up than you think.
4. Ensure a few core people/speakers are at the event.
5. Use Email.
Thank you,
