Tweets & Blogs

Do CEOs, Business owners, and Presidents of companies really have the time to do this? An interesting article in Business Week talks about how some CEOs and business organizations are using these tools to stay in touch. Business Week says “the best chief executives are nothing if not efficient, and what’s more efficient than 140-character memos?” That’s their take on Twitter.

The article features Digg’s CEO Kevin Rose. The story includes the number of people he follows (102) and the whopping number of followers.. over 61,000! So, who has the time, you ask?

Business Week goes on to say that Twitter is microblogging - the latest tech tool to enter the C-suite. CEOs and employees broadcast company updates, use the tool to share a personal side of their lives with employees, and network with other executives. Many CEOs have begun to make tweets part of their daily routine. And it’s not just the Silicon Valley crowd—chief executives in marketing, publishing, and retail are also populating the site.

Carebuzz has been on Twitter for over 2 months and this story gives me more ideas for how to use Twitter not only for our company but for our clients! What about you? Are you the type of CEO or business owner who is efficient enough to use these social media tools? If not, why not?

And there’s blogging, very similar to tweeting.. but of course, a larger scale. Keeps your potiential clients up to date on what your company and services are all about and best of all, keeps your name in front of them when searching on the web.